One of the requirements for an individual if they want to do good marketing is getting a market plan. A market plan is going to help an individual and sugar that even as they are reaching out to different kinds of customers that they are doing it in the right way possible. Planning your marketing is going to help you look at the kind of resources that you have and locate them wisely. For example when an individual has a market plan they will know the amount of financial resources that they're supposed to allocate to such a thing and they will also know the kind of human resources that they will want to allocate to the marketing business. This means that an individual should always ensure that even as they want to do marketing or get involved in any vigorous marketing that they have a marketing plan. With this in mind there for me it is good for an individual to ensure that they not only have a marketing plan but they have a good marketing plan full-stop a good marketing plan is a marketing plan that is going to help an individual capture all the attention of the targeted people that they have in mind full stop in order for an individual to have such a good marketing plan it is important for them to ensure that they do a lot of research and window shopping so that they can adopt a marketing plan that suits their status as a company. When getting a marketing plan especially in the online platforms and individual needs to make sure that they are getting a marketing plan that has higher online ratings and more positive reviews. When you are talking about higher online ratings this is the kind of ratings that a marketing plan or a marketing expert has gotten compared to others in the industry. When an individual is considering search when getting a marketing plan they should always make sure that they are working with one that has higher ratings because this is usually an indication that people have rated their marketing plan highly because of something special that it brings to the table. When we come to the online reviews and individual should make sure that they go for the marketing plan that has more positive online reviews because this is usually an indication that people have something positive to say about such a marketing plan. Check out this blog to get enlightened on this topic: https://www.britannica.com/topic/marketing.